1) Everything_Now (Continued); 2) Everything Now; 3) Signs of Life; 4) Creature Comfort; 5) Peter Pan; 6) Chemistry; 7) Infinite Content; 8) Infinite_Content; 9) Electric Blue; 10) Good God Damn; 11) Put Your Money on Me; 12) We Don't Deserve Love; 13) Everything Now (Continued)
What you may know it from: awkward and clunky antics. What you should know it from: its restless and quirky pace and fun grooves.
Key tracks: "Everything Now", "Signs of Life", "Put Your Money on Me"
Following on from Reflektor, by the mid-2010s Arcade Fire had embraced their conceptual side, marrying their music together with visuals and elaborate theatrics to create something greater and more meaningful than "just" a new record. That was one of the great aspects of Reflektor that I particularly responded to on a personal level, and so the band continuing on that route was a development I quite liked in theory. But three years later, when the band tried to focus even harder on making an all-encompassing conceptual setpiece around Everything Now, the results were the complete opposite.
It's almost impossible to discuss Everything Now and not mention all the peripheral material, and that's largely because the band made such a big deal about it themselves that it succumbed the actual album. I'm a cynical millennial who has by now lived through three economic recessions in my lifetime but even I admit that the shtick about an all-devouring Jeff Bezos corporate wet dream hellscape was an ill-fitting and sometimes even ill-advised angle to try and make your campaign revolve around on: instead of nodding in agreement as Arcade Fire preached to the choir, the execution was painfully heavyhanded as the ideas and inspiration turned out to be little beyond how consumerism and capitalism are, like, bad. Between the band's social media profiles getting 'taken over' by their corporate overlords, the fake advertisements that got spammed through them and the overconceptualised press releases, the point got lost somewhere within all the anvilicious satire. It wasn't inventive, original or even that smart or funny, and yet the roll-out was pushed with such self-certainty of its own strengths that it actively got you thinking whether the more ironic moments of the band's past antics were ever that ironic after all. It was all getting a little too close to U2 at their worst.
The real tragedy of the Everything Now roll-out is that all the shenanigans managed to completely drown the record itself underneath the noise and the reputation that still lingers around the album, which is undeserved because Everything Now is a seriously great and weird album that its clichéd concept does absolutely no justice to. There is no clear angle to Everything Now musically: while its sound is rooted in the same slick groove-laden synth-rock vibe that was introduced on parts of Reflektor, it's far more accurately a record that sounds like whatever it wants at any given time. If anything, it's the anything-goes mentality of the first half of Reflektor taken to even further lengths, where no idea is too preposterous or absurd to be corporated into to the Arcade Fire repertoire. It's not just the band playing dress-up, but they're irreverent and rowdy about it, testing out new outfits and discarding them abruptly immediately afterwards, taking the listener for a ride that's likely to raise more than few confused exclamations the first time around. But the particularly cheeky way the band pull this through is what makes it also a genuinely fun album in all its sound-twisting delivery. You can hear the audacity and the rebellious joy that the band operate on throughout Everything Now, which once again runs against so much of the po-faced delivery of its promotional run. Even the lyrics get in on the fun more often than they wave a finger at CEOs: for example the synth freak-out "Creature Comfort" is a fine song in itself (there's definitely something to marvel at in its busy and untamed production) but its clear highlight is "she dreams about dying all the time / she told me she came so close / filled up the bathtub and put on our first record", which is pretty much the perfect jab to place within a record that is bound to alienate even further those who think Funeral was the band's last real triumph. It's the kind of self-aware nod that most of the promotional mess around the record tried to handle but failed. I honestly don't know what the end game for the revolving roulette of ideas of Everything Now was, but it doesn't get enough credit for being an album that constantly keeps you on your toes and does so in positive manner, where tonal whiplashes form into a strange but incredibly catchy journey along the way.
Which makes the title track, which was released as the lead single and which opens the album after the looping intro/outro reprises, a gigantic red herring even though it's arguably come to represent the album the most. From a band who always sounded like their sound would only ever fit stadiums, comes their first genuine stadium anthem: complete with a group vocal featuring literally hundreds of people captured in the kind of live setting that this song was made for, a bluntly open invite to ask people to partake into its charms. "Everything Now" is a fantastic song, don't get me wrong - it's a masterclass example of how to make a stadium pop song genuinely come to life and to sound absolutely magical in its size. It is also, however, a very conventional song to front and to represent an album that really isn't one in the slightest, and so it in no way prepares for what's actually coming up after it.
Take for example the disco/funk assault of "Signs of
Life", right behind. It's perhaps not so unexpected as a stylistic exercise after Reflektor's
foray under the mirrorball, but there is no way you can be prepared for the knowingly cheesy
call-and-answer backing vocals and Win Butler spending a verse rapping through the weeks
of the
day. From there the song just goes more and more
beautifully over-the-top as it progresses, becoming a delirious joyride - there's so much
excitement and fun to it and its delivery, right down to the delicious disco violins, and it's where co-producer Thomas Bangalter's Daft Punk backbone-tapping groove magic shines the most. "Chemistry" tipsily wobbles
around a light reggae vibe and has a
real wink in its eye with its lovelorn lyrics and it comes across like an oddball cover of an old showtune, and why it's on an Arcade Fire record
who knows but it slyly charms with its wiles. The bubbly slow jam "Peter
Pan" feels
almost normal in this context, but that sense of harmony is quickly broken down when the "Infinite Content" duo storms the stage: first by blowing the door open with a ramshackle punk attitude, before it abruptly cuts
into an americana ballad for its second act. Both of those halves could
be a brilliant song on their own if fleshed out into a full-length segment (especially the first one with its downright exhuberant instrumental breaks): as the two halves are bashed together like this, you have a bewildering but
thrilling double-interlude wrecking havoc in the middle of the record.
Towards its end Everything Now starts to calm down as it moves towards a more emotive, perhaps a more sincere finale, away from the bait-and-switch antics of its first half. The Regine-sung "Electric Blue" is a wonderful synth pop anthem for dancing by yourself through a 3am city centre (I only nick some points off for the atypically shrill vocal production which grates against the rest of the song's atmosphere) and the subtle "Good God Damn" has grown from the obvious filler cut of the album to a suavely captivating little brooder whose bass-heavy drawl learns to linger around in your head much longer than you originally anticipated, but they're primarily the bridge for the traditional Arcade Fire big finish. "Put Your Money on Me" is where everything comes together: it's as slick and refined as anything on the record but it also speeds into a surprising whirlwind of a post-chorus where the spirit of ABBA possesses the band seemingly out of nowhere. The sound is the closest approximation to what could constitute as Arcade Fire's core in 2017, but the heart and emotion in it is practically vintage in its earnestness, resonance and urgency. It it, as they say, a hell of a song. "We Don't Deserve Love" effectively starts as its extended coda, pulling that emotion right into the forefront, before coming to life as its own majestic entity. It's a space-age synth power ballad slowly unfurling into a supernova explosion of lights and dramar, covering itself in layers of melodies and harmonies and sounding so vulnerable despite its size. There's so much acting and facade in the whole story arc for Everything Now, but for the closure of the album itself the band simply serve the same kind of great emotional warmth that they've always done best - as if to say that even though it's been an unexpected trip, they're still the same band.
And that, I guess, is my hot take on Everything Now: that despite everything trying to point otherwise it's still by the same band who were behind the previous set of records too and it carries the strengths they've always had. It's absolutely a different frontier for Arcade Fire and Everything Now is without a doubt a mystifying record, one which I can't wait to read a detailed postmortem on some day in the future simply because it does sound like the band snapped one day when brainstorming ideas for their next record. But it's also a captivating, engaging and at the end of the day - and perhaps most of all - a powerfully entertaining record. Its anthems aren't often the emotionally evocative kind, but it's hard to complain about the record when I'm tapping my foot to its rhythms, unexpectedly dancing in my living room to it and getting swept by the melodic rush of energy that surges through the record. Even though it presents itself as some kind of an attempt at a deep statement on capitalism and corporations, that angle turns out to be more window dressing than actual real content, and you can count the songs on the album that tap into those Deep Thoughts just by using fingers on one of your hands. What Everything Now does represent is a record where the band in fact let their hair down for once. It's addictive and just so damn fun to listen to that I'm beginning to wonder if its detractors have ever even really paid attention to it.
This post has been sponsored by our friends at Everything Now®.
No comments:
Post a Comment