1) Hands Burn; 2) People; 3) Compassion; 4) Open Air; 5) Pleasure of Love; 6) I Know You're Sleeping With Your Dolls; 7) Go Outside Again; 8) Luvher Oh Hater; 9) Red Eyes; 10) This Empty Crow
Big songs, big production - enough to create emotional heights from those grand swoons alone.
Key tracks: "People", "Compassion", "Luvher Oh Hater"
Jori Sjöroos is a man of many hats. Since the 1990s he’s been splitting his abundance of time between a vast amount of different names, restlessly starting and ending projects on a whim and in process quietly become one of the most ever-present names in Finnish music while largely keeping himself out of the actual spotlight. He's gone from the doom metal of Thergothon to the trendy and radio-friendly club beats of Fu-Tourist, and from cult success with This Empty Flow to actual critical and commercial success as the invisible third member of PMMP. Sjöroos has stretched his wings far and wide across his career, launching new projects each time he wants to try doing something new but most of the time he’s remained intentionally in the background for each of them, the connections between the albums only clear for those who read liner notes. Magenta Skycode is one of the few times when Sjöroos earnestly became the leading star in one of his CV entries, taking on the role of the frontman of a band though in reality he wrote and recorded everything by himself behind the scenes anyway. Magenta Skycode's relatively short period of existence is in tandem with the rise of PMMP where Sjöroos wrote and produced some of the catchiest and most openly direct music of his career for entirely different front personnel to put their lyrics to, and though different from a genre perspective Magenta Skycode comes across like a way present that more melodic direction he'd been immersed in with his own voice front and center.
The widescreen sound of IIIII has its roots in both 80s goth rock and the bombastic indie of its time period, but its core lies in pop-like instancy of its melodies. With Sjöroos being a producer first and foremost, he coats his melodies in kitchen sink antics and a pristinely perfect, multilayered sound. It’s all unashamedly high and mighty, but it’s guided with a vision - each layer highlights the strengths of the melodies churning in the core of it all and the production makes all those layers apparent. The one thing that Sjöroos does bury is his own vocals, which appear as largely incomprehensible series of syllables following a melody (with no lyrics in the booklet to help decipher them); thus the attention moves completely to the actual sound and the strength of the rest of the songwriting, both of which can withstand the extra scrutiny. IIIII sounds really beautiful, from the light twang of the bass groove to the shimmering guitars and shining keyboards - the band line-up may be a facade but Magenta Skycode do somehow sound like a genuine group of musicians banded together with a real dynamic based on the way the instruments interact (the drums are a constant highlight especially). They're lush and clear, while still having the type of warmth these studio-perfected records sometimes miss.
The dark-clad visuals of IIIII are a red herring: Magenta Skycode is Sjöroos' vehicle for indulging in any stadium torchlight anthem fantasies he has and so he plays them bright and loud. It's exciting and exhilirating in a way pop music does best, where each regal melodic swoon comes like a moment of victory worth cheering for, where each grabbing chorus is a rollercoast riding the thrilling downhill. It's all really confident in its own skillset, and Sjöroos has got the songs to back that ego up. His creativity was at its peak during this time as evidenced by the music he was writing for PMMP simultaneously, and IIIII comfortably rides that same imperial phase train. “People” and “Compassion” stomp with a rhythm-driven urgency as they throw in new hooks and layer old ones with each go-around, “Open Air” and “Go Outside Again” harmoniously reach out in wide open gestures in accordance with their titles, “Hands Burn” is the kind of a majestic slow-burn opener that would make any major publication’s year-end song list, (the horribly titled) “Luvher Oh Hater” and “Red Eyes” lean fully into the album’s ambitions of grandeur and present real stadium soarers, the former with one of the album’s biggest choruses and the latter with a fantastic instrumental finale with Sjöroos indulging in dramatic guitar solo gestures. Each song on IIII strives to be a capital Moment, even the slightly filler-adjacent vibe check "I Know You're Sleeping With Your Dolls" which brings the album to a moment of quiet before a sequence of multiple epic finales in a row in its back half. The excellent thing is, he manages to pull that off for most of the record.
I do readily admit though that my love for IIIII is purely superficial. The production is beautifully perfect in a strictly hifi-ist way, and that's an approach that works for me by default when it's done this well and the songs themselves have rich melodies for days - strictly as a piece of music, IIIII simply sounds great. The superficiality comes in on how I don't find this a particularly deep record, and that’s largely in part to how the music is constantly fixated on delivering those instant highs while the vocals are pushed to the back, so the intended emotional tone remains a mystery and the songs only speak with the exciting rush of cinematic hooks exploding in the sky. I don't think that's an indictment against Magenta Skycode or IIIII - the second Magenta Skycode album opens up by stating "the simple pleasures are the greatest" and I feel like that's a motto that speaks for the whole project. The songs on IIIII pull towards their exciting dramatic archs with staggering intensity every time the album is on, and that is absolutely more than enough to create a completely captivating record. If you're a fan of maximalist melodies and grand gestures, then IIIII is an easy bet.
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